What is Agency... 

Who Do We Represent?

      We've been asked many times what our policy is, and to clarify whom we
       represent when we have a reply to our offer of service. Here is our
       policy:

       For buyers transferring, relocating and asking us for information on homes,
       we represent the Buyers interest and the transaction. How do we do this, and what is covered in this
       representation, you ask? These are our guidelines called our
Standards of Buyer Transaction Representation:

                     Confidentiality
                     Deal Honestly and Fairly
                     Account for All Funds
                     Use Skill Care & Diligence
                     Loyalty to Our Client
                     Obedience to Lawful Instructions
                     Accountability for Our Actions
                     Disclosure of All Known Facts that Affect a Property Value

Benefits to you, the Buyer:

       1.Total commitment to the Buyer
       2.Maximum effort on their behalf
       3.Exposure to the entire market
       4.Confidentiality
       5.Disclosure and loyalty
       6.Track record of successful negotiations
       7.Privacy for the Buyer
       8.Strongest possible protection of the Buyer's interests.
       9.Mortgage financing
     10.Buyers will save money since we will be fighting to protect their interest.

Benefit to us as your Buyer's Transaction Agent:

                                           1.Buyer loyalty
                                           2.More qualified Buyer
                                           3.More educated  Buyer (to the marketplace)
                                           4.Peace of mind, less conflict of interest
                                           5.Ability to offer more services

Will the Buyer need to sign an agreement?

     It will not be mandatory for the Buyer to sign an agreement with us at initial
     non personal contact, although we would be happy to do so. We extend much
     effort, time, expertise, loyalty and education to be informed on behalf
     of our buyers. However, we would hope that with such good service and
     representation, a buyer will be loyal to us!

     Florida Law does require that buyers sign an acknowledgement of the buyer's transaction agency
     relationship at first substantive contact (in person, for example).

     At the time an offer is written, then it is necessary to sign an Agency Agreement
     stating who we represent. Agency Representation is also in the wording of the
     purchase contract.

What about new homes and new subdivisions?

     Yes, we represent your interests as well. We include new homes and new
     subdivisions in our showings of homes throughout South Florida. Unlike some
     areas of the country where builders do not cooperate with realtors, builders here seek
     our assistance (with a few exceptions) since we sell most of their homes. Many
     times extra incentives are offered to realtors to bring buyers to the builders.

     The site salesperson represents the builder, so a Buyer should have
     a realtor to protect their interests.

     The policy in South Florida is to have the realtor present when viewing the new
     homes. It is tempting when first arriving to cruise the new home
     subdivisions.  In order to have Buyer Representation, nothing must be
     registered or signed without your realtor. If you are just looking, say so, and
     you may not be asked to register yourself. If asked, state that you are
     working with a realtor and will return with that realtor if interested in that
     subdivision.

     In the case of new homes, understand that the builder advertisements many times
     state a price, i.e. $150s. There are many options, such as waterfront, a pool,
     upgrades that are in the models, and a lot location or size premium.
     The final home price can be much greater than the advertised base price.

     We have booklets as well as information on our website of all the new subdivisions
     in South Florida that list the areas, builders, subdivisions, price, square footage,
     bedrooms, garages, lot size and location that we give to our Buyers.
     This will help you in determining what exactly that subdivision is about.
     Please ask us for it when you arrive or search the new homes section of our website
     so that you may be informed.

     Caveat Emptor (Buyer Beware) is not enough to protect you as a buyer.
     Each state has its differences. An escrow on the East Coast means something
     different on the West Coast. There are inspections, disclosures, deadline dates,
     title work, loan procedures, and recommended use of professionals. Representation
     for you the Buyer is very important today!

     We will do our very best to find the perfect home for you and also protect your
     interests.  Remember,  the seller pays our commission only at closing, and we
     owe it to you to treat you fairly and honestly in every way. It is our promise to do so.

     Frank Lipscomb, Realtor  United Realty Group 954-816-6288,  e-mail:  Frank@SFLRealestate.com

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